{"id":12961,"date":"2018-10-25T10:34:49","date_gmt":"2018-10-25T09:34:49","guid":{"rendered":"http:\/\/www.guiding-architects.net\/?p=12961\/"},"modified":"2020-06-05T10:22:03","modified_gmt":"2020-06-05T09:22:03","slug":"le-siege-de-lavazza-turin-un-des-laureat-land-rover-born-awards","status":"publish","type":"post","link":"https:\/\/old.guiding-architects.net\/fr\/le-siege-de-lavazza-turin-un-des-laureat-land-rover-born-awards\/","title":{"rendered":"Le si\u00e8ge de Lavazza \u00e0 Turin est l&rsquo;un des six laur\u00e9ats des Land Rover Born Awards"},"content":{"rendered":"<p>Le 4 octobre au Design Museum de Londres, le si\u00e8ge de Lavazza, con\u00e7u par l&rsquo;architecte milanais&nbsp;<a href=\"http:\/\/www.zucchiarchitetti.com\/projects\/offices\/ed036\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cino Zucchi<\/a> avec Picco Architetti \u00e0 Turin et inaugur\u00e9 le 12 avril 2018, a \u00e9t\u00e9 annonc\u00e9 comme l&rsquo;un des six laur\u00e9ats des Land Rover&nbsp;<a href=\"https:\/\/born.com\/awards\/global-home\" target=\"_blank\" rel=\"noopener noreferrer\">Born Awards<\/a>.<\/p>\n<p>La c\u00e9l\u00e8bre soci\u00e9t\u00e9 productrice de caf\u00e9 Lavazza a inaugur\u00e9 son tout nouveau si\u00e8ge,&nbsp;<a href=\"https:\/\/www.lavazza.com.au\/en_AU\/about-us\/nuvola.html\" target=\"_blank\" rel=\"noopener noreferrer\">La Nuvola<\/a> (\u00able nuage\u00bb), dans le quartier cr\u00e9atif Aurora de Turin, en avril 2018.<\/p>\n<div id=\"attachment_12954\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12954\" class=\"wp-image-12954 size-medium\" title=\"The new Lavazza headquarter - Guiding Architects \" src=\"http:\/\/www.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-new-Lavazza-headquarter-and-the-museum-Guiding-Architects-900x638.jpg\" alt=\"Exterior view of the new Lavazza headquarter - Guiding Architects \" width=\"900\" height=\"638\" srcset=\"https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-new-Lavazza-headquarter-and-the-museum-Guiding-Architects-900x638.jpg 900w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-new-Lavazza-headquarter-and-the-museum-Guiding-Architects-768x544.jpg 768w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-new-Lavazza-headquarter-and-the-museum-Guiding-Architects-1024x726.jpg 1024w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-new-Lavazza-headquarter-and-the-museum-Guiding-Architects-450x319.jpg 450w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-new-Lavazza-headquarter-and-the-museum-Guiding-Architects-1400x992.jpg 1400w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-new-Lavazza-headquarter-and-the-museum-Guiding-Architects.jpg 1500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-12954\" class=\"wp-caption-text\">The new Lavazza headquarter and the museum in the former powerplant. AUTHOR: \u00a9 Andrea Martiradonna<\/p><\/div>\n<p>Le nouveau si\u00e8ge social de Lavazza, construit sur le site d\u2019une ancienne centrale \u00e9lectrique, t\u00e9moigne d\u2019une profonde reconnaissance pour l\u2019histoire de Turin et de son voisinage, ainsi que pour l\u2019histoire et la culture de la soci\u00e9t\u00e9 productrice de caf\u00e9. Tout en pr\u00e9servant l&rsquo;architecture industrielle pr\u00e9existante Cino Zucchi a cr\u00e9\u00e9 pour le producteur de caf\u00e9 Lavazza un d\u00e9veloppement architectural important constituant le pivot du red\u00e9veloppement du quartier cr\u00e9atif Aurora, et qui offre de nouveaux espaces pour la vie culturelle et sociale. Le b\u00e2timent inaugur\u00e9 en 2018 gagnez les Land Rover Born Awards.<\/p>\n<p>Le c\u0153ur du projet est une nouvelle et vaste piazza plant\u00e9e d\u2019arbres situ\u00e9e au centre du bloc, dans l\u2019axe de la Via Parma, qui fait dialoguer le grand b\u00e2timent de l\u2019ancienne centrale avec le nouveau si\u00e8ge de Lavazza.<\/p>\n<h2><strong>Nouveau dessin Urbain<\/strong><\/h2>\n<div id=\"attachment_12951\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12951\" class=\"wp-image-12951 size-medium\" title=\"The entrance hall of the office building - Guiding Architects \" src=\"http:\/\/www.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-entrance-hall-of-the-office-building-Guiding-Architects-900x625.jpg\" alt=\"Inside view of the entrance hall of the office building - Guiding Architects \" width=\"900\" height=\"625\" srcset=\"https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-entrance-hall-of-the-office-building-Guiding-Architects-900x625.jpg 900w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-entrance-hall-of-the-office-building-Guiding-Architects-768x534.jpg 768w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-entrance-hall-of-the-office-building-Guiding-Architects-1024x711.jpg 1024w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-entrance-hall-of-the-office-building-Guiding-Architects-450x313.jpg 450w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-entrance-hall-of-the-office-building-Guiding-Architects-1400x973.jpg 1400w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-entrance-hall-of-the-office-building-Guiding-Architects.jpg 1500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-12951\" class=\"wp-caption-text\">The entrance hall of the office building. AUTHOR: \u00a9AndreaMartiradonna<\/p><\/div>\n<p>L&rsquo;immeuble de bureaux, qui communique avec la ville par le vaste atrium vitr\u00e9 donnant sur la Via Bologna et la nouvelle place verte, prend la forme d&rsquo;un grand \u00abnuage\u00bb qui unit les diff\u00e9rentes fa\u00e7ades et les b\u00e2timents industriels, qui ont \u00e9t\u00e9 pr\u00e9serv\u00e9s et convertis en nouveaux les fonctions.<\/p>\n<p>Le rez-de-chauss\u00e9e, qui abrite des activit\u00e9s caract\u00e9ris\u00e9es par une relation \u00e9troite avec le public, fait face \u00e0 un certain nombre de \u00ab\u00a0jardins th\u00e9matiques\u00a0\u00bb qui cr\u00e9ent un nouveau filtre vert entre le b\u00e2timent et la ville.<\/p>\n<p>Le complexe aujourd\u2019hui comprend: les archives, qui contiennent des documents qui t\u00e9moignent des 120 ann\u00e9es d\u2019histoire de la soci\u00e9t\u00e9; la Centrale &#8211; un espace \u00e9v\u00e9nementiel d&rsquo;une capacit\u00e9 de 1000 personnes; et m\u00eame un site arch\u00e9ologique &#8211; quand Lavazza a fouill\u00e9 les fondations de l&rsquo;immeuble de bureaux, ils ont retrouv\u00e9 les vestiges d&rsquo;une basilique pal\u00e9ochr\u00e9tienne et les ont pr\u00e9serv\u00e9s afin que leurs visiteurs puissent \u00e9galement profiter de la d\u00e9couverte.<\/p>\n<div id=\"attachment_12952\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12952\" class=\"wp-image-12952 size-medium\" title=\"The Christian basilica under the building - Guiding Architects\" src=\"http:\/\/www.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-exterior-view-of-the-Christian-basilica-under-the-building-Guiding-Architects-900x600.jpg\" alt=\" The exterior view of the Christian basilica under the building - Guiding Architects\" width=\"900\" height=\"600\" srcset=\"https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-exterior-view-of-the-Christian-basilica-under-the-building-Guiding-Architects-900x600.jpg 900w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-exterior-view-of-the-Christian-basilica-under-the-building-Guiding-Architects-768x512.jpg 768w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-exterior-view-of-the-Christian-basilica-under-the-building-Guiding-Architects-1024x683.jpg 1024w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-exterior-view-of-the-Christian-basilica-under-the-building-Guiding-Architects-450x300.jpg 450w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-exterior-view-of-the-Christian-basilica-under-the-building-Guiding-Architects-1400x933.jpg 1400w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-exterior-view-of-the-Christian-basilica-under-the-building-Guiding-Architects.jpg 1500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-12952\" class=\"wp-caption-text\">The exterior view of the Christian basilica under the building. AUTHOR: \u00a9AndreaGuermani<\/p><\/div>\n<h3><strong>A<\/strong><strong>pprendre tout ce qu&rsquo;il y a \u00e0 savoir sur le caf\u00e9<\/strong><\/h3>\n<p>Le Museo Lavazza enfin est un lieu id\u00e9al pour apprendre tout ce qu&rsquo;il y a \u00e0 savoir sur le caf\u00e9 et sa production. Le mus\u00e9e a \u00e9t\u00e9 con\u00e7u par le studio <a href=\"http:\/\/www.raany.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ralph Appelbaum<\/a> et est divis\u00e9 en cinq itin\u00e9raires diff\u00e9rents sur cinq th\u00e8mes diff\u00e9rents. Casa Lavazza divise le calendrier de la cr\u00e9ation et de la croissance de la soci\u00e9t\u00e9; The Factory enseigne aux visiteurs tout ce qui concerne la production de caf\u00e9; La Piazza c\u00e9l\u00e8bre le rite du caf\u00e9 italien en recr\u00e9ant un d\u00e9cor des ann\u00e9es 60; L\u2019Atelier \u00e9voque toutes les collaborations cr\u00e9atives que Lavazza a jamais eues, y compris ses c\u00e9l\u00e8bres publicit\u00e9s; enfin, une installation interactive \u00e0 360 degr\u00e9s appel\u00e9e The Universe. Votre visite se terminera par la d\u00e9gustation d\u2019un m\u00e9lange de caf\u00e9 sp\u00e9cial et, bien s\u00fbr, par une visite du magasin du mus\u00e9e.<\/p>\n<div id=\"attachment_12953\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12953\" class=\"wp-image-12953 size-medium\" title=\"The Lavazza museum\u2019s store - Guiding Architects\" src=\"http:\/\/www.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-museum-designed-by-Ralph-Appelbaum-Guiding-Architects-900x600.jpg\" alt=\"Inside view of the Lavazza museum\u2019s store - Guiding Architects\" width=\"900\" height=\"600\" srcset=\"https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-museum-designed-by-Ralph-Appelbaum-Guiding-Architects-900x600.jpg 900w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-museum-designed-by-Ralph-Appelbaum-Guiding-Architects-768x512.jpg 768w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-museum-designed-by-Ralph-Appelbaum-Guiding-Architects-1024x683.jpg 1024w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-museum-designed-by-Ralph-Appelbaum-Guiding-Architects-450x300.jpg 450w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-museum-designed-by-Ralph-Appelbaum-Guiding-Architects-1400x933.jpg 1400w, https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2018\/10\/The-museum-designed-by-Ralph-Appelbaum-Guiding-Architects.jpg 1500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><p id=\"caption-attachment-12953\" class=\"wp-caption-text\">The museum designed by Ralph Appelbaum. AUTHOR: \u00a9AndreaGuermani<\/p><\/div>\n<p>Le si\u00e8ge de Lavazza peut \u00eatre visit\u00e9 lors d\u2019un tour architectural des zones nord de la transformation de Turin, organis\u00e9 par<a href=\"http:\/\/www.guiding-architects.net\/fr\/visite-darchitecture\/turin-ivrea\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Tourarch Guiding Architects<\/a>. Turin, membre du r\u00e9seau Guiding Architects, qui propose des visites guid\u00e9es professionnelles aux architectes.<\/p>\n<p>Texte par <a href=\"http:\/\/www.guiding-architects.net\/fr\/visite-darchitecture\/turin-ivrea\/#team\" target=\"_blank\" rel=\"noopener noreferrer\">Cristiana Chiorino<\/a>,&nbsp;<a href=\"http:\/\/www.comunicarch.it\/tourarch\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tourarch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 4 octobre au Design Museum de Londres, le si\u00e8ge de Lavazza, con\u00e7u par l&rsquo;architecte milanais&nbsp;Cino Zucchi avec Picco Architetti \u00e0 Turin et inaugur\u00e9 le 12 avril 2018, a \u00e9t\u00e9 &#8230;<\/p>\n","protected":false},"author":2,"featured_media":12955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127],"tags":[183,1707,1731,1730,1728,1729,1709,1708,317],"class_list":["post-12961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-architecture","tag-architectureporn","tag-bornawards","tag-cinozucchi","tag-guidingarchitectsturin","tag-lavazza","tag-newlife","tag-newwork","tag-turin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le si\u00e8ge de Lavazza \u00e0 Turin laur\u00e9at des Land Rover Born Awards<\/title>\n<meta name=\"description\" content=\"Le 4 octobre au Design Museum de Londres, le si\u00e8ge de Lavazza, con\u00e7u par l&#039;architecte 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