{"id":10834,"date":"2017-06-01T07:07:18","date_gmt":"2017-06-01T06:07:18","guid":{"rendered":"http:\/\/www.guiding-architects.net\/?p=10834\/"},"modified":"2020-06-10T10:11:00","modified_gmt":"2020-06-10T09:11:00","slug":"mad-de-bruxelles","status":"publish","type":"post","link":"https:\/\/old.guiding-architects.net\/fr\/mad-de-bruxelles\/","title":{"rendered":"MAD de Bruxelles"},"content":{"rendered":"

\u00ab Cinquante nuances de blanc \u00bb. C’est ainsi que le nouveau MAD – Brussels Fashion and Design Platform (la \u00ab plate-forme \u00bb bruxelloise du design et de la mode) a salu\u00e9 ses visiteurs le 20 avril 2017, jour de son inauguration. Pour une telle journ\u00e9e, Bruxelles est devenu l\u00b4\u00e9picentre du monde de la mode et du design. De fait : en d\u00e9pit de la sc\u00e8ne cr\u00e9ative et dynamique qui caract\u00e9rise la ville (y compris des initiatives telles que le septembre du Design et le Brussels Fashion Days – les journ\u00e9es de la mode bruxelloise), la disparition du Design Center (le centre du design) il y a plus de 30 ans avait laiss\u00e9 la capitale europ\u00e9enne sans un lieu r\u00e9gulier et complet qui puisse accueillir chaleureusement les initiatives du monde du design et de la mode.<\/p>\n

V+ et Rotor ont ainsi uni leurs forces pour gagner cette comp\u00e9tition et ont vis\u00e9, dans ce projet, \u00e0 pr\u00e9server la plus grande partie des structures construites du b\u00e2ti existant (ce qui peut \u00eatre consid\u00e9r\u00e9 comme une \u00ab non surprise \u00bb pour ces architectes au regard de l’approche que ces derniers ont port\u00e9 sur le projet). Les espaces interstitiels entre les b\u00e2timents sont subtilement maintenus et ont plut\u00f4t \u00e9t\u00e9 valoris\u00e9s qu\u00b4effac\u00e9s, et ainsi, ils maximisent la lumi\u00e8re. Faciliter la circulation et en am\u00e9liorer les porosit\u00e9s des 3 000 m2 d\u00b4un espace de \u00ab pr\u00e9existence \u00bb semblable \u00e0 un labyrinthe \u00e9tait donc une approche sens\u00e9e.<\/p>\n

\"Through

Through a filter of trees, the MAD\u2019s fa\u00e7ade blends in with its surroundings in every way but for its neon signage. Copyright: Archipentage.<\/p><\/div>\n

Plus qu\u00b4un blanc ordinaire<\/strong><\/h5>\n

D’autres connexions dans cette spatialit\u00e9 h\u00e9t\u00e9roclite ont \u00e9t\u00e9 construites en appliquant plusieurs types de blanc sur une vari\u00e9t\u00e9 de textures et sur une large gamme de surfaces. Le r\u00e9sultat est \u00e0 la fois sophistiqu\u00e9 sans \u00eatre pr\u00e9somptueux, ludique sans \u00eatre kitsch et coh\u00e9rent sans \u00eatre ennuyant. Alors que le blanc peut \u00eatre associ\u00e9 \u00e0 la g\u00e9n\u00e9ration d’un environnement aseptis\u00e9, le r\u00e9sultat final est loin d’\u00eatre anonyme. En revanche, les diff\u00e9rentes nuances et les textures de blanc compl\u00e8tent les \u00e9l\u00e9ments les plus originaux qui ont \u00e9t\u00e9 maintenus. Parmi eux, l’ascenseur en brique se distingue comme un point fort majeur, auquel l’escalier ext\u00e9rieur et sculptural agit comme un contrepoint.<\/p>\n

Le nouveau b\u00e2timent est susceptible de devenir un arr\u00eat important dans les visites architecturales de Bruxelles avec un int\u00e9r\u00eat tout particulier pour la zone de Dansaert, situ\u00e9e entre la \u00abzone du canal\u00bb – actuellement en cours de r\u00e9habilitation – et la zone des boulevards centraux, r\u00e9cemment pi\u00e9tonnis\u00e9e. Ce lieu d\u00e9di\u00e9 \u00e0 la mode et au design fra\u00eechement ouvert encouragera probablement les visiteurs, les passants et les professionnels \u00e0 suivre une visite guid\u00e9e dans la ville. En bref, ce n’est pas seulement un moyen de d\u00e9couvrir MAD \u00e0 Bruxelles, mais aussi de devenir MAD de Bruxelles (fou de Bruxelles).<\/p>\n

\u2022<\/p>\n

Text de: Archipentage, membre de Guiding Architects \u00e0 Bruxelles<\/a>.<\/p>\n

Premi\u00e8re image: \u201c<\/strong>MAD\u2019s building is all about elegance, obtained by subtly inverting the relationship between solid and void of its two neighbours. Copyright: Archipentage<\/em>\u201d.<\/p>\n

MAD Brussels – http:\/\/new.mad.brussels\/fr<\/a><\/p>\n

Design September: http:\/\/www.designseptember.be<\/a><\/p>\n

Brussels Fashion Days: http:\/\/dsbrusselsfashiondays.be\/en\/<\/a><\/p>\n

Canal plan: http:\/\/canal.brussels\/en\/canal-plan<\/a><\/p>\n

V+ : http:\/\/www.vplus.org<\/a><\/p>\n

Rotor : http:\/\/rotordb.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Cinquante nuances de blanc \u00bb. C’est ainsi que le nouveau MAD – Brussels Fashion and Design Platform (la \u00ab plate-forme \u00bb bruxelloise du design et de la mode) a salu\u00e9 ses visiteurs le …<\/p>\n","protected":false},"author":2,"featured_media":10801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127,850,858],"tags":[965,964,4,969],"class_list":["post-10834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-expositions-et-evenements","category-restaurants-et-gastronomie","tag-belgique","tag-bruxelles","tag-design","tag-mode"],"acf":[],"yoast_head":"\nMAD de Bruxelles - Guiding Architects<\/title>\n<meta name=\"description\" content=\"Le MAD de Bruxelles, qui a ouvert ses portes le 20 avril 2017, est le lieu pour visiter si vous souhaitez conna\u00eetre la Mode et le Design de la Belgique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.guiding-architects.net\/fr\/mad-de-bruxelles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAD de Bruxelles - Guiding Architects\" \/>\n<meta property=\"og:description\" content=\"Le MAD de Bruxelles, qui a ouvert ses portes le 20 avril 2017, est le lieu pour visiter si vous souhaitez conna\u00eetre la Mode et le Design de la Belgique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.guiding-architects.net\/fr\/mad-de-bruxelles\/\" \/>\n<meta property=\"og:site_name\" content=\"Guiding Architects\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/guidingarchitects\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-01T06:07:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-10T09:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2017\/05\/MAD2_\u00a9archipentage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5106\" \/>\n\t<meta property=\"og:image:height\" content=\"3162\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"anneke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guidingarchi\" \/>\n<meta name=\"twitter:site\" content=\"@guidingarchi\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"anneke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.guiding-architects.net\/fr\/mad-de-bruxelles\/\",\"url\":\"https:\/\/old.guiding-architects.net\/fr\/mad-de-bruxelles\/\",\"name\":\"MAD de Bruxelles - Guiding Architects\",\"isPartOf\":{\"@id\":\"https:\/\/old.guiding-architects.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/old.guiding-architects.net\/fr\/mad-de-bruxelles\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/old.guiding-architects.net\/fr\/mad-de-bruxelles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2017\/05\/MAD2_\u00a9archipentage.jpg\",\"datePublished\":\"2017-06-01T06:07:18+00:00\",\"dateModified\":\"2020-06-10T09:11:00+00:00\",\"author\":{\"@id\":\"https:\/\/old.guiding-architects.net\/#\/schema\/person\/aeaa03df7067172caf3f616b87df69e6\"},\"description\":\"Le MAD de Bruxelles, qui a ouvert ses portes le 20 avril 2017, est le lieu pour visiter si vous souhaitez conna\u00eetre la Mode et le Design de la Belgique.\",\"breadcrumb\":{\"@id\":\"https:\/\/old.guiding-architects.net\/fr\/mad-de-bruxelles\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/old.guiding-architects.net\/fr\/mad-de-bruxelles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/old.guiding-architects.net\/fr\/mad-de-bruxelles\/#primaryimage\",\"url\":\"https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2017\/05\/MAD2_\u00a9archipentage.jpg\",\"contentUrl\":\"https:\/\/old.guiding-architects.net\/wp-content\/uploads\/2017\/05\/MAD2_\u00a9archipentage.jpg\",\"width\":5106,\"height\":3162,\"caption\":\"MAD\u2019s building is all about elegance, obtained by subtly inverting the relationship between solid and void of its two neighbours. 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